ABOUT NICOLE
Some designers fell in love with design in art class. I fell in love with it at Visa Inc., when I noticed that one of our major clients, ADP, had their website entirely in English when their main demographic of callers were Spanish- speaking. One translation feature later, customer calls dropped 10%. Turns out empathy is also a business strategy.
Since then, I've designed across fintech, ed-tech, wellness, e-commerce, and civic tech. From AI tools that help immigrant families navigate complex documents to student apps that make giving feedback feel worth it. At Make it MVP, I learned to move fast without losing rigor, working directly with developers and PMs to ship things that actually land.
I use AI as a design collaborator for research synthesis, rapid ideation, and faster iteration so I can spend my energy on the thinking that matters.
If you're building something that needs to work for real people in the real world, I'd love to talk.
PHILOSOPHY
Design for people first.
Great products come from understanding real users, making thoughtful decisions, and using modern tools like AI to build experiences that feel simple, human, and impactful.
“I had the opportunity to work with Nicole during her internship, and she did an absolutely fantastic job. She took the lead in managing the development of the concept for the product UX/UI, and the deliverable was above and beyond. She was able to navigate a complex topic quickly and collaborate with a dynamic team to move the project forward on a tight schedule. Very well done.”