Snapshot
Role
UX Designer (Project Lead)
Team
2 Designers
Timeline
4 Weeks
Tools
Figma, Jira, Miro, Confluence
Methods
User interviews, persona development, ideation workshops, wireframing, prototyping, usability testing
Overview
Communti delivers curated, digestible content and fosters a supportive community where tech graduates and career-transitioners share insights, recommend resources, and stay current with the fast-changing tech landscape.
My Role
I led the UX design process for this project, working alongside another designer while driving research, design direction, and execution. I reviewed requirements and user stories in Confluence, conducted independent UX analysis, and identified key features that needed to be designed.
I led brainstorming and ideation, translated research insights into product features, and designed the experience from concept to prototype using Figma. I also organized research and documentation in Confluence, collaborated with the team through Jira and Miro, and conducted usability testing to validate the designs.
Problem
New tech graduates and career-transitioners often feel overwhelmed by the sheer volume of online information and lack guidance on what to focus on. Existing platforms are either too long-form or unstructured, leaving users frustrated and disengaged.
Goal
Design a platform that delivers curated, digestible, and relevant content, helps users save and organize material, and keeps them motivated with structured learning paths. Success is measured by ease of navigation, content engagement, and feature adoption.
Solution
I designed a content discovery experience that helps early-career tech professionals find, save, and organize industry insights through curated feeds, bookmarking, and category-based organization, reducing overwhelm and encouraging continuous learning.
Discover
Click to ViewUser Research Insights & Pain Points
We interviewed recent graduates from universities and tech bootcamps to learn about their struggles with staying current and informed.
Key Insights:
Want: Curated, simple, and up-to-date content
Need: Time-saving resources — avoid overly long or irrelevant material
Pain: Feeling lost and overwhelmed by too much information online
Goal: Confidence they’re starting in the right place
Define
Click to view
Persona & Insights
Dianne Smith represents early-career tech professionals transitioning from bootcamps into their first industry roles. She is tech-savvy, motivated, and collaborative but faces challenges bridging the gap from training to real-world experience.
Goals: Build a strong portfolio, gain mentorship, and stay informed about industry trends.
Needs: Access to curated content, guidance, and community support.
Challenges: Limited professional experience, knowledge gaps, and feeling overwhelmed by unstructured information.
Insight: Dianne is motivated but unsure where to start. The design solution should focus on curated content, organization tools, and engagement features to help users feel confident in their learning journey..
Ideate
To address user pain points, we developed features that make content accessible, organized, and engaging:
Bookmarking: Save and revisit content easily.
Folder/Stack Organization: Organize bookmarks by topics or interests.
Category Following: Curate feeds based on selected areas.
Recommendation Algorithm (future iteration): Deliver personalized content.
Prioritization (MoSCoW):
Must Do: Basic bookmarking and saving content IDs.
Should Do: Folder organization and bookmark interactions.
Could Do: Filtering, quizzes, content summaries, time tracking.
Won’t Do: Automatic content scraping or complex recommendation systems at this stage.
Validate
Prototype
Usability Testing:
Conducted with 13 participants to evaluate bookmarking, saving, and content discovery.
Completion Rate: 69% success rate.
Key Findings: Users understood the concept, but some missed or underutilized bookmarking and favoriting features.
Design Iterations Based on Testing:
Increased visibility of bookmarking and favoriting features.
Plan to explore microinteractions (hover effects, animations) to improve engagement.
Follow-up testing to validate improvements and boost task completion rates.
Reflection
This project reinforced the importance of validating assumptions through user research. Early in the process, we believed users mainly struggled with finding industry content, but research revealed the bigger challenge was organizing and returning to valuable information.
If I continued developing this product, I would explore stronger personalization features and conduct additional usability testing to refine bookmarking and content organization further.
Conclusion & Next Steps
Recent graduates and career transitioners often struggle to stay informed due to information overload and a lack of structured guidance. InnoTrack addresses this challenge by offering curated content, saving and organization tools, and structured engagement features that help users navigate the tech industry more confidently.
Next Steps
• Improve the visibility and interaction cues for bookmarks and favorites
• Explore microinteractions to encourage engagement
• Conduct additional usability testing to validate improvements
Impact
The platform simplifies how early-career tech professionals discover and organize industry insights. By centralizing curated content and enabling users to save and categorize resources, the design reduces information overload and supports continuous professional learning.