Overview
Communti is a platform designed to help tech graduates and career-transitioners stay on top of industry trends and learn quickly and effectively. Unlike long-form courses or unstructured communities, Communti delivers curated, goal-oriented content that is easy to consume, revisit, and organize.
My Role
As the UX Designer, I guided the team through a user-centered design process, translating research insights into actionable features. I led user research, ideation, wireframing, prototyping, and usability testing, collaborating closely with the team to ensure solutions addressed real user pain points.
Problem
New tech graduates and career-transitioners often feel overwhelmed by the sheer volume of online information and struggle to know where to start. Existing platforms are either too long-form or unstructured, leaving users frustrated and disengaged.
Goal
Design a platform that delivers curated, digestible, and relevant content, helps users save and organize material, and keeps them motivated with structured learning paths. Success is measured by ease of navigation, content engagement, and feature adoption.
Discover
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User Research Insights & Pain Points
We interviewed recent graduates from universities and tech bootcamps to learn about their struggles with staying current and informed.
Key Insights:
Want: Curated, simple, and up-to-date content
Need: Time-saving resources — avoid overly long or irrelevant material
Pain: Feeling lost and overwhelmed by too much information online
Goal: Confidence they’re starting in the right place
Define
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Persona & Insights
Dianne Smith represents early-career tech professionals transitioning from bootcamps into their first industry roles. She is tech-savvy, motivated, and collaborative but faces challenges bridging the gap from training to real-world experience.
Goals: Build a strong portfolio, gain mentorship, and stay informed about industry trends.
Needs: Access to curated content, guidance, and community support.
Challenges: Limited professional experience, knowledge gaps, and feeling overwhelmed by unstructured information.
Insight: Dianne is motivated but unsure where to start. The design solution should focus on curated content, organization tools, and engagement features to help users feel confident in their learning journey..
Ideate
To address user pain points, we developed features that make content accessible, organized, and engaging:
Bookmarking: Save and revisit content easily.
Folder/Stack Organization: Organize bookmarks by topics or interests.
Category Following: Curate feeds based on selected areas.
Recommendation Algorithm (future iteration): Deliver personalized content.
Prioritization (MoSCoW):
Must Do: Basic bookmarking and saving content IDs.
Should Do: Folder organization and bookmark interactions.
Could Do: Filtering, quizzes, content summaries, time tracking.
Won’t Do: Automatic content scraping or complex recommendation systems at this stage.
Validate
Prototype
Usability Testing:
Conducted with 13 participants to evaluate bookmarking, saving, and content discovery.
Completion Rate: 9/13 participants completed tasks successfully.
Key Findings: Users understood the concept, but some missed or underutilized bookmarking and favoriting features.
Insights & Iteration:
Increased visibility of bookmarking and favoriting features.
Plan to explore microinteractions (hover effects, animations) to improve engagement.
Follow-up testing to validate improvements and boost task completion rates.
Conclusion & Next Steps
Recent graduates and career-transitioners struggle to stay informed due to information overload and a lack of structured guidance. Communti addresses this by offering curated content, saving and organizing tools, and structured engagement features, helping users navigate the tech industry confidently.
Next Steps:
Improve the visibility and interaction cues for bookmarks and favorites.
Explore microinteractions to encourage engagement.
Conduct follow-up usability testing to validate improvements and further optimize adoption.
Impact: Communti provides a scalable solution that reduces cognitive load, keeps users motivated, and creates a personalized learning experience, empowering early-career tech professionals to stay informed and confident.